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Launching the company nationally


PR Strategy, Digital PR, Copywriting


172 press mentions in 12 months

76 new referring domains in 12 months

Helped launch the company nationally in 2019

The Brief

Our brief was to establish within property and business press ahead of national launch in 2019. The challenge was to introduce the new next generation lettings agency and its industry-changing practices to landlords up and down the country and establish co-founder Aaron Short as a thought leader. We’ve worked closely with industry journalists to build the reputation of this young and ambitious business among a wide range of stakeholders, including investors and industry experts. website preview

Our Approach

We’ve taken a flexible approach to achieving some great results for through a mix of news stories, thought leadership pieces and expert commentary on some of the most pressing issues facing the lettings industry. 

From company news such as a significant move to Manchester to Purplebricks directors joining the team, we’ve made the most of company news and the expert knowledge within As a result of our work, has featured in the i, The Negotiator, Insider, Property Industry Eye and many more target publications.

As the company has grown, we’ve also begun to raise Aaron’s profile through award nominations and has also been featured in Manchester’s 30 under 30 2019 and has been listed as an Insider Property Disruptor of the Year alongside some of the industry’s best-known property professionals.

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