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Minster Group

Raising the company profile

SERVICES

PR Strategy, SEO, Copywriting

“Carrington has done an excellent job in raising our company profile and establishing our reputation as Lincolnshire’s leading surfacing firm. They really know what makes a story, and they know how to get us covered by the press. Thanks to them, we’ve been featured regularly in the news – including The Sunday Times and a prime-time interview on the National BBC News at Six. They’ve also helped us to win at least five big awards in less than two years, including the IoD Director of the Year awards 2019.”

Bruce Spencer-Knott
Managing Director, Minster Group

The Brief

We were appointed by the Lincolnshire-based construction company Minster Group to raise the profile of the business and its founder regionally, nationally and across the trade.

minster surfacing cornhill exchange

Our Approach

Over the past two years we have delivered an ongoing PR campaign to promote the firm and its founder, Bruce Spencer-Knott. We have combined press stories about Minster’s business activities and exciting case studies with regular news and comment to show the full extent of its contribution to the regional economy.

The road surfacing industry hasn’t traditionally been associated with the latest technology, sustainability or cutting-edge innovation. We set out to change that and put Minster front and centre of this clean, green revolution with a series of features showcasing their pioneering machinery, projects and surfacing products.

Results

201% increase in website visitors year-on-year

150+ press mentions in 12 months

11.2m people reached through national TV and radio coverage

5 major award wins in a year

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