Event marketing to grow historic show and increase ticket sales SERVICES PR, SEO, PPC, Social media 500k+ people reached through PR, paid ads and social Record-breaking ticket sales and trade stand bookings PR, marketing, trade applications and online ticket sales Revesby Country Fair is one of Lincolnshire’s oldest country shows, attracting thousands of visitors every year. The organising committee asked us to promote the show to traders and the public, generating excitement and bringing people back to the show after three years away. We ran a six-month strategy to cover every aspect of PR and marketing. The aim of the campaign was to manage all aspects of the show’s PR and marketing: We project managed the visitor programmes, including copywriting, sourcing advertisement endorsements and liaising with graphic designers. Our team handled the show’s social media and email marketing activity, raising awareness among the general public and helping the show to sell a record-number of trade stands and advertisements. We also managed website updates and improvements, local print advertising campaigns and ran a series of competitions with the local media to add to the email marketing database. We issued a series of press releases in the lead up to the show to promote headline acts, highlights, trade stands, community links and charitable donations made by the committee. This secured strong press coverage in the local news. Delivering record-breaking ticket sales for Revesby Country Fair
“We were looking for someone to update our marketing. The team at Carrington has given us a thoroughly professional and friendly service while allowing us to still be in control.”
John Roe
Chairman, Revesby Country Fair
Results
The Brief
Our Approach
