Event marketing to grow historic show and increase ticket sales SERVICES PR, SEO, PPC, Social media 60 pieces of coverage secured for 2026 show 4.59M estimated views from 2026 press coverage 155K+ impressions from 3 month organic social campaign 152K+ impressions from 1 week paid social campaign Revesby Country Fair is one of Lincolnshire’s oldest country shows, attracting around 10,000 visitors and over 200 trade stands each year. Taking place at Revesby Park, the event offers a great day out for all the family, with entertainment, events and country pursuits. After providing PR and marketing support for many years, we were once again asked to promote the show in 2026, with the aim of driving trade stand applications and general public ticket sales. Our goal was to generate excitement about the 2026 show by focusing on its key highlights, as well as promoting and maintaining the reputation of this generations-old country fair. To encourage visitors and traders in 2026, we began our PR campaign with the first of four varied press releases, designed to drip feed information on key elements of the show and highlight what’s new. The first press release focused on the charity angle of the show, announcing the local charities that benefitted from proceeds of the 2025 show. These were then followed by press releases about the show’s bursary scheme, the 2026 headline performer and the full line-up of attractions. We generated on-the-day coverage in the press and on social media by securing media attendance from 11 media professionals representing six publications, as well as a local influencer. Publications included Lincolnshire World, Lincs Sound and BBC Radio Lincolnshire. We then rounded off our PR activity with a post-event press release, celebrating the success of the show and focusing on how the Government’s Great British Summer Savings scheme contributed to a boost in family ticket sales. Including pre-event, on-the-day and post-event coverage, our activity resulted in a total of 60 pieces of coverage with 4.59 million estimated views. With a packed schedule of attractions and entertainment, and over 200 trade stands, there was a large quantity of information to convey to members of the public via Revesby Country Fair’s social media channels. Content focused on highlighting key activities like clay pigeon shooting, archery and axe throwing, as well as equine, dog and sheep competitions. Each post was accompanied by images from previous shows, focusing on people enjoying the various attractions to make the show relatable and encourage greater impressions and engagement. As a result of our work, we saw a total of 155,468 organic impressions across all channels and 406 new followers on Facebook and Instagram. In the final week before the show, we also implemented a paid social media campaign across the Meta channels – Facebook and Instagram. This used a variety of static graphics and videos to give ticket sales a final boost, resulting in 152,154 impressions. In addition to our PR and social media services, we also provided Revesby Country Fair with a range of other marketing support including advertising, design, website management and email marketing. This included: Delivering record-breaking ticket sales for Revesby Country Fair
“Carrington is a valued partner of the Revesby Country Fair, consistently delivering results that help us to put on a successful show year after year. The team’s knowledge and understanding of the show means they are proactive and each campaign runs smoothly – we would highly recommend their PR and marketing services”
John Roe
Chairman, Revesby Country Fair
Results
The Brief
Our PR Approach
Our Social Media Approach
Additional Marketing Support
