Shining a spotlight on Samantha Barks’ Cathedral Tour through paid social Samantha Barks Cathedral Tour
SERVICES
PPC
“Carrington’s speedy communication and excellent advice makes them a key part of all our marketing campaigns.”
Rose Hammond
Lambert Jackson
Results
2x the amount of ticket sales
£0.45 average cost per link click
32k average impressions per location
The Brief
Lambert Jackson wanted to boost exposure for Samantha Barks (Les Misérables, Frozen the Musical, The Masked Singer) upcoming tour of the UK.
Choosing stunning Cathedrals as venues, they hoped to capitalise on the breathtaking scenery and Samantha’s fantastic voice to create intimate evenings of song and storytelling.
With this campaign, there was no meta pixel to work with for retargeting or lookalike audiences, and tracking genuine purchases was not possible either. As a result, we decided to focus on a more top of funnel traffic campaign to drive tour awareness and then to liaise directly with the Lambert Jackson team to gauge the impact on sales.
Our Approach
Maximising on Meta’s ability to reach audiences through detailed signalling and specific locations, Carrington enacted a highly targeted top of funnel campaign designed to make the most of user’s familiarity with Samantha Barks and equally cover the tour locations.
We focused on traffic, aiming to get the most link clicks and landing page views to build awareness and drive clicks in each specific cathedral location. We combined detailed targeting around Samantha’s previous body of work, including Frozen, Les Misérables, and singing competition shows, with further targeting around live music, west end theatre, concerts and more, to help provide as many signals as possible to find the most appropriate users.
Overall, we were able to help double ticket sales in the first two weeks and reach an average of 32k impressions per location, ensuring fair spend across the seven locations.
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