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Raising the company profile


PR Strategy

“I’m really impressed with what Carrington has achieved. The team put in the effort in to get to know me and my business and came up with great new angles that have raised our profile and spark a lot of interest. The highlight for me was having the BBC come to our warehouse for a TV interview. Last year was our best year ever and Carrington played a significant role in bringing in new customers to make that happen.”

Will Bown


68 press features in 6 months

27% increase in website traffic

500,000+ people reached from one press story

The Brief

SuperFOIL Insulation is a fast-growing, family-owned manufacturer and supplier of high performance insulation for the construction trade. Our PR team was appointed to raise its company profile regionally and in key trade markets to support its wider marketing efforts.

superfoil insulation

Our Approach

We immediately set out to make more of SuperFOIL’s exciting recent construction projects, such as Tottenham Court Road Underground Station and the new Royal Papworth Hospital. We publicised new industry accreditations and we tapped into the news agenda around manufacturing and Brexit to position SuperFOIL’s MD as an industry expert in major target publications, reaching more than half a million people.

We set out an ambitious plan of press releases to publicise the company’s relocation to Lincoln which resulted in media coverage reaching an estimated 55,000 people in the local area and the industry.

Our work contributed to a record year for SuperFOIL, with turnover growing by a third year-on-year.

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