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Delivering green growth for SuperFOIL Insulation

PR for high-growth manufacturer


PR, SEO, Social media

“I’m really impressed with what Carrington has achieved. The team put in the effort in to get to know me and my business and came up with great new angles that have raised our profile. The highlight for me was having the BBC come to our warehouse for a TV interview. Last year was our best year ever and Carrington played a significant role in bringing in new customers to make that happen.”

Will Bown


250+ pieces of coverage over four years

9 million people reached through broadcast media

2 million estimated viewers of print and online media

356% increase in website users

Featured in 130+ publications including…

BBC News – Hello! – Ideal Home – The Independent – Insider – Build

The Brief

SuperFOIL Insulation is a fast-growing, family-owned manufacturer and supplier of high performance insulation for the construction trade. Over four years, our PR team worked with SuperFOIL to raise its profile regionally and nationally with a focus on both DIY consumers and professional markets in construction, architecture, retrofit and restoration markets. The company is now one of the UK’s leading manufacturer of foil insulation products.

TV news filming at SuperFOIL

Our Approach

We immediately set out to make more of SuperFOIL’s exciting recent construction projects, publicising industry accreditations and company investments. We promoted the company’s relocation to Lincoln with a series of press releases and media opportunities, reaching an estimated 55,000 readers in the local area.

We tapped into the news agenda around manufacturing and Brexit to position SuperFOIL’s MD as an industry expert in major target publications, reaching more than half a million people in the region with topical news stories. And, as European exports slowed, we helped the company build the profile of its DIY targeted products within domestic market.

Then, as the cost of living and energy cost crisis began, we positioned SuperFOIL and its MD, Will as a trusted and outspoken thought leader, promoting the benefits of its cost-effective insulation for both DIY consumers and property owners/developers.

Meanwhile, we helped the company to stand out for its commitment to sustainability and the environment and helped it to begin carbon offsetting. We support the company to win several highly regarded awards and gain favourable coverage for its green interventions. We also improved the website’s search visibility with SEO improvements.

Our work resulted in several record years for SuperFOIL, with monthly website users quadrupling in four years.

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