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The Drill

Supporting a new era for an iconic venue

SERVICES

PR Strategy, Digital PR, PPC, Social Media

“Carrington’s approach and service is fantastic.

Highly recommend.”

Chris Kirkwood
CEO, Lincoln Drill Hall (2013-2020)

Results

For The Drill

35 press mentions in two months for relaunch campaign

64k estimated coverage views online in two months

77k circulation of print media coverage in two months

 

For Lincoln Drill Hall (2018-2020)

154 press mentions in 12 months

5.2m people reached in 2019

87 new referring domains in 12 months

£100,000 raised in 12 month fundraising campaign

The Brief

We’re supporting an iconic arts and entertainment venue in Lincoln as it begins a new era following a full reinvention as The Drill.

Formerly Lincoln Drill Hall, we’ve supported this historic attraction since 2018 while it was operated by a charitable trust. We were hired to support an important fundraising campaign, which raised £100,000 in 12 months, and promote upcoming shows and events.

Now, under new ownership and fully reinvented, we’re helping The Drill with PR, digital marketing, SEO and social media as it begins an exciting new era.

The Drill artists impression of entrance area

Our Approach

As the retained PR agency for Lincoln Drill Hall/The Drill, we have achieved brilliant results through a wide-ranging awareness campaign across the region. Our campaigns have drawn upon the venue’s rich history, contribution to the community and it’s ambitious new purpose.

PR highlights have included an appearance on BBC Children in Need, the successful ‘Pay What You Decide’ arts programme, ‘Be a Brick’ fundraising campaign and the venue’s relaunch in December 2021.

The Drill concept artwork for the new look Lincoln Drill Hall

Looking for support?

Our digital PR and marketing experts can help you with your marketing campaigns!

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