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The PharmPet Co

Getting tails wagging for e-commerce business


PR, PPC, SEO, Social media

“They have been an amazing partner from minute one. Their ability to be flexible and also offer a new perspective has been brilliant for us while we have been setting ourselves up. They approach every task with professionalism and genuinely care about the outcome of everything that we do, delivering great results for us.”

Phil Younger
Co-founder at The PharmPet Co


Five figure monthly visitor numbers in under 6 months

CPC reduced by 74%

CPA reduced by 77%

Conversions increased by 985% since first month (while cutting CPA)

The Brief

The PharmPet Co asked us to help launch its new online veterinary pharmacy and pet supplies store back in October 2019. We were tasked with successfully launching its website and devising, then delivering, a detailed marketing plan to build its customer base from the ground up.

Guinea pigs munching on grass

Our Approach

Our digital marketing strategy combined SEO, PR, PPC, social and email marketing to develop the e-commerce presence, build its reputation, reach new customers and convert new visitors into repeat customers.

From creating successful Facebook advertising campaigns, to significantly growing organic followers across all social platforms, we were involved in every stage of The PharmPet Co’s first successful year trading.

Whilst working closely with  The PharmPet Co, we saw an increase to their online presence and grew their marketing strategy to promote their ecommerce business. This was evident with the significant growth in organic followers across all social platforms, and a serious rise in sales conversion rates (-77%) and growth (985%)

Launching an e-commerce website can be a challenge in normal circumstances, so the COVID-19 lockdown created exceptional circumstances for The PharmPet Co. We helped them achieve a successful launch despite this challenging backdrop:

Our work saw the team receive an increasing number of orders month on month, a growing following on social media, the website’s domain rating increasing from zero to 13 and driving traffic from multi-channels to create a good contribution from each channel month on month.

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