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Media training from an expert broadcaster

BBC Radio Lincolnshire’s longest-serving Breakfast Show presenter, Rod Whiting is bringing his 35 years in broadcasting to the Carrington team as our new media trainer.

Rod, who has worked for the BBC, ITN and commercial networks for over three decades is also a professional media trainer through his own brand, Ultravox Media Training.

Now, we’re working with Rod to offer his training to all of our clients, adding to our range of services which include PR, SEO, PPC and social media.

Media training to seize the spotlight and shine

Speaking to a journalist or appearing on TV or radio can be daunting even if the topic is light and the questions are simple – and if you’re on the spot, it can be make-or-break.

Interviews give you an amazing opportunity to impress a huge audience and put your story across but preparation really is the key to success, so it helps to be trained by the best.

Rod’s media training covers live and pre-recorded interviews for TV and radio including interviews conducted over video call. His flexible training sessions range from a single hour of coaching to a full, two day intensive course for groups or individuals.

A BBC reunion

Rod’s partnership with Carrington also means he’s reunited with former BBC journalist, David Sykes who leads our PR team.

David Sykes and media trainer Rod Whiting

David said:

“I used to be a reporter and producer for Rod’s programmes on BBC Radio Lincolnshire and he is a truly formidable interviewer who knows exactly how to get the best from an interviewee or put them on the spot.

“We’ve arranged for Rod to train spokespeople from a few of the companies we work with already, and the feedback has been excellent so I’m really excited that we’re able to go this next step further and join forces properly.”

Speaking about joining forces with Carrington, Rod Whiting said:

“I’m delighted to have the opportunity to work alongside Carrington Communications. It’s been an aspiration to collaborate with a high quality PR organisation for a while and it’s good to be working with David again.”

Rod on the radio

During his 35 years in broadcasting, Rod has served as a presenter and broadcaster through some amazing periods. He’s reported on floods, fires, military operations, major court stories and serious crime. He’s interviewed sports personalities, politicians and CEOs at every level, establishing a reputation for fair but effective interviewing.

In total, he’s easily conducted more than 40,000 interviews so he certainly knows his onions! (he actually does, he also runs a gardening Facebook group and podcast)

You can find out more about our PR and other services, including media training by contacting our team to find out how we can help you and your business.