Countryside Lincs SERVICES PR, PPC 69 items of coverage secured (+165% YoY) 236k estimated views through media coverage (+5% YoY) 68k+ organic social media impressions 210k+ impressions and 52k+ reach through Meta Ads 12k+ website sessions (+413% YoY) Hosted by the Lincolnshire Agricultural Society (LAS), Countryside Lincs is a fun-filled, family event which aims to educate young minds about Lincolnshire food, farming and countryside. Held at the Lincolnshire Showground, Countryside Lincs welcomes approximately 6,000 people each year and offers a range of activities including alpaca walks, tractor and trailer rides, archery, circus skills, animal petting and sheep shearing demonstrations. Having promoted the event in 2024 and 2025, and helping the event to break new attendance records, the LAS hired us once again to promote the event’s 10th anniversary event in 2026. In the event’s tenth year, we were asked to provide PR, social media and PPC support to help raise awareness of Countryside Lincs amongst the general public and drive ticket sales. Working alongside the LAS’ marketing and communications team, we used PR tactics including press releases and radio features to promote Countryside Lincs – with the objective of raising awareness of the event and driving ticket sales. Through our PR activity, we secured 69 items of coverage, reaching estimated coverage views of 236,000. This included print and online coverage both before and after the event across a range of media outlets including BBC News and iWeekend, as well as broadcast interviews with the likes of Great Yorkshire Radio, Magna Radio, Hits Radio Lincolnshire and BBC Radio Lincolnshire. We also utilised our media contacts to achieve coverage in a number of event listings and What’s On guides, as well as securing attendance at the event from five journalists from publications including Lincolnshire World, Southside Radio and Lincolnshire Today. Alongside this, we implemented an 8-week organic social media plan across Facebook, Instagram, TikTok and LinkedIn, resulting in a total of 68,409 impressions across all channels. Influencer marketing was also used, with two Lincolnshire influencers promoting Countryside Lincs in the run-up to the event and at the event. Meanwhile, we implemented a Meta Ads campaign designed to directly drive ticket sales. We combined location and detailed targeting with a remarketing campaign to influence ticket sales in the most cost-efficient manner. This strategy resulted in 744 tickets added to carts with a low cost per landing page view of just 13p. All of our activity across PR, social media and PPC directed people to the Countryside Lincs page of the Lincolnshire Showground website, which saw 12,463 website sessions between February and April 2026 – a 413% increase on the same period in 2025. As a result of our activity, Countryside Lincs 2026 set a new record with over 7,500 tickets sold – a 38% increase on 2025 ticket sales. To continue generating positive results for the LAS, we have once again been selected as the media partner for the Lincolnshire Show, where we provide both pre-event and on-the-day press and social media support.
“Having worked with Carrington Communications for several years, they now understand our events inside out. Their media support for Countryside Lincs is always proactive, reliable and aligned with our needs. Their knowledge of our brand and audiences makes every campaign smooth, effective and consistently high‑quality. “This was the first year we had on-the-day social media support for the Carrington team to help with capturing content from the event and to assist with on-the-day content which was a great help!” Verity Newcombe, Head of Communications, Lincolnshire Showground Setting new records for family event, Countryside Lincs
“Their knowledge of our brand and audiences makes every campaign smooth, effective and consistently high‑quality”
Verity Newcombe
Lincolnshire Showground
Results
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