Duncan & Toplis
Showcasing the team’s expertise
PR, SEO, PPC, Copywriting, Crisis Communications
“The Carrington team has become a vital part of our marketing department. Their approach to measuring the impact of their PR campaigns lets us see real return on investment.”
Marketing Director, Duncan & Toplis
We were appointed by Lincolnshire’s largest accountancy firm in 2017 to raise the profile of its business and its sector specialisms across the East Midlands and UK. After previous unsuccessful agency relationships, the marketing team was looking for a PR and marketing agency that would help them to engage with businesses, promote their events and showcase their team’s expertise.
We’ve delivered a wide-ranging PR campaign that crosses sectors and audiences. By devising engaging press stories and features, we’ve been able to promote the company’s whole range of specialisms – from tax and payroll to HR, probate and business advice. We’ve shown time and again how we can turn even the most complex subject matters into newsworthy content that journalists want to cover.
We’ve secured strong press coverage in all of their key sectors, including agriculture, business, construction, education, finance, manufacturing and tourism.
Our joined-up approach has brought energy to their marketing and delivered measurable returns. Over two years, our work for them has grown to include SEO, crisis communications, copywriting and media training.
646+ press features in 12 months
150% increase in brand searches through Google
6,000 extra website visitors year-on-year
83 new referring domains from one press release