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Duncan & Toplis

Showcasing the team’s expertise

SERVICES

PR, SEO, PPC, Copywriting, Crisis Communications

“The Carrington team has become a vital part of our marketing department. Their approach to measuring the impact of their PR campaigns lets us see real return on investment.”

Caroline Cleary
Marketing Director, Duncan & Toplis

The Brief

We were appointed by Lincolnshire’s largest accountancy firm in 2017 to raise the profile of its business and its sector specialisms across the East Midlands and UK. After previous unsuccessful agency relationships, the marketing team was looking for a PR and marketing agency that would help them to engage with businesses, promote their events and showcase their team’s expertise.

duncan toplis award winners

Our Approach

We’ve delivered a wide-ranging PR campaign that crosses sectors and audiences. By devising engaging press stories and features, we’ve been able to promote the company’s whole range of specialisms – from tax and payroll to HR, probate and business advice. We’ve shown time and again how we can turn even the most complex subject matters into newsworthy content that journalists want to cover.

We’ve secured strong press coverage in all of their key sectors, including agriculture, business, construction, education, finance, manufacturing and tourism.

Our joined-up approach has brought energy to their marketing and delivered measurable returns. Over two years, our work for them has grown to include SEO, crisis communications, copywriting and media training.

Results

646+ press features in 12 months

150% increase in brand searches through Google

6,000 extra website visitors year-on-year

83 new referring domains from one press release