Celebrating British manufacturing: Carrington’s PR success with the nation’s trusted manufacturing trademark SERVICES PR Strategy / Media Relations Made in Britain is a world-class trade organisation dedicated to championing British manufacturers. Its mission is to showcase quality, ethics, and sustainability across UK-made goods while helping businesses stand out in increasingly competitive global markets with its registered trademark.. In January 2025, Made in Britain tasked Carrington with ramping up awareness of its mark and amplifying its members’ stories through targeted PR. Membership was growing steadily, and whilst 50% of UK adults recognise the trademark, the organisation wanted to reach higher – why not aim for 80% or 90%? To increase awareness both within the manufacturing sector and the wider population. Increased recognition, building trust. Our goal was clear: launch a PR programme to boost visibility, spark stronger consumer recognition, and grow Made in Britain membership. From February 2025 onwards, we began engineering a steady stream of press releases, each one built to cut through the noise of this sector’s highly competitive messaging. Commissioning a YouGov survey with carefully planned questions to ensure value for money, the data formed the basis of press releases that highlighted Made in Britain’s core messages and value proposition, while securing target media coverage. As well as this, we seized upon news and current affairs and identified stories from membership data. One story that secured widespread attention was to report a surge in membership applications in the month following the first round of trade tariffs introduced by the Trump presidency. From engineering platforms to equestrian outlets, we’ve secured ambitious and tailored media wins which combine to a total of over 2 million estimated views so far. Since we began working with Made in Britain, the organisation has featured in The Manufacturer, Builders Merchants Journal (BMJ), Manufacturing Management, London Construction Magazine, as well as BBC Radio 4 and LBC. Beyond news coverage, we pressed home Made in Britain’s role in shaping policy and trade conversations. From commentary on US and EU trade agreements to the potential of a national ‘Buy British’ campaign, we positioned Made in Britain as the gold standard in verified provenance. This wasn’t just about location. As Made in Britain CEO, John Pearce, put it: “Our trademark doesn’t just indicate location — it represents quality, ethics, and support for local supply chains.” In under nine months, our PR campaign has been highly successful:. By manufacturing consistent, high-quality press exposure, we’ve helped Made in Britain solidify its trademark as a trusted symbol of quality and sustainability, while boosting membership momentum for the years ahead. John Pearce, CEO of Made in Britain, said: “Carrington has brought to Made in Britain a perfect blend of professional service, measurable reach with our media targets and a team that is courteous, friendly, professional and creative in their approach. “MiB’s 2,200 members, all of them in the manufacturing sector, generate literally hundreds of news items every month – processing and evaluating them for PR readiness requires a diligent and thoughtful teamwork that Carrington delivers (with a smile) every time. “MiB corporate communications and PR responsiveness is superbly handled by our account management lead and the team of creatives that serve our account. “Carrington delivers good, old-fashioned PR reach with a cutting-edge approach to PR planning, scheduling and exemplary client service.” Looking to manufacture more visibility for your brand? Contact us today to see how Carrington can help you forge results that last. Made in Britain
“Carrington has brought to Made in Britain a perfect blend of professional service, measurable reach with our media targets and a team that is courteous, friendly, professional and creative in their approach”
John Pearce
Made in Britain
Results
The Brief
Our Approach
Hard-hitting press releases to augment brand awareness
Securing sector-specific wins
Building trademark authority
The results speak for themselves
“Superbly handled” PR with “measurable reach”
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